{"id":10618,"date":"2025-11-05T13:11:28","date_gmt":"2025-11-05T13:11:28","guid":{"rendered":"https:\/\/businesslineglobal.com\/?p=10618"},"modified":"2026-04-26T09:44:50","modified_gmt":"2026-04-26T09:44:50","slug":"business-line-partners-with-baraya-healthcare-saudi-arabia","status":"publish","type":"post","link":"https:\/\/businesslineglobal.com\/ar\/business-line-partners-with-baraya-healthcare-saudi-arabia\/","title":{"rendered":"Baraya Partners with Business Line and SAP to Redefine Healthcare Operations in Saudi Arabia"},"content":{"rendered":"
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Business Line, a leading regional technology partner specializing in enterprise transformation, has announced a strategic partnership with\u00a0Baraya, a portfolio company of TVM Capital Healthcare, to implement SAP Cloud ERP and SAP SuccessFactors. This collaboration marks a key milestone in Business Line\u2019s ongoing mission to accelerate cloud-led digital transformation\u00a0across the Kingdom of Saudi Arabia.\u00a0<\/p>\n\n

The signing ceremony was formalized by\u00a0Faisal Asiri, Chief Operating Officer at\u00a0Baraya, and\u00a0Omer Zahid Samad, Vice President Sales at Business Line, in the presence of\u00a0Hani Al-Aqeeli, Head of Services Industry at SAP.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The event was attended by distinguished leaders including\u00a0<\/span>Jad Halaby<\/span>, Chief Executive Officer;<\/span>\u00a0Ashley Hewlett, Finance & Investment Director;<\/span>\u00a0<\/span>Jamil Itani<\/span>, Chief Medical Officer;\u00a0<\/span>Waqas Akram<\/span>, Chief Accountant<\/span>;\u00a0<\/span>Syed Yousuf Quadri<\/span>, IT Manager;\u00a0<\/span>Sultan\u00a0<\/span>AlMabrook<\/span>, HR & Support Services Manager; and\u00a0<\/span>Fasiurrahman<\/span>\u00a0Syed<\/span>, Procurement Specialist from\u00a0<\/span>Baraya<\/span>;\u00a0<\/span>Samar Salim<\/span>, Senior Account Executive from SAP; and\u00a0<\/span>Hazik<\/span>\u00a0Ahmed<\/span>, Director;\u00a0<\/span>Ali Jafri<\/span>, AVP Sales; and\u00a0<\/span>Muhammad Sajid Farooq<\/span>, Senior Consultant from Business Line.<\/span><\/span>\u00a0<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This strategic engagement\u00a0represents\u00a0a defining step in driving digital excellence across\u00a0Baraya\u00a0to enhance\u00a0its\u00a0operational visibility, elevate human capital management, and accelerate decision-making through SAP\u2019s intelligent cloud ecosystem.<\/span>\u00a0<\/span><\/p>\n

By combining\u00a0Business Line\u2019s enterprise technology\u00a0expertise,\u00a0Baraya\u2019s\u00a0visionary leadership, and\u00a0SAP\u2019s world-class innovation, this collaboration\u00a0establishes\u00a0a robust foundation for\u00a0operational efficiency,\u00a0scalable growth, and a\u00a0data-driven future.<\/span>\u00a0<\/span><\/p>\n

Aligned with the objectives of Saudi Vision 2030, this partnership underscores a shared commitment to advancing Kingdom of Saudi Arabia\u2019s digital transformation agenda\u2014enabling enterprises to achieve sustainable growth, diversify capabilities, and strengthen competitiveness in a rapidly evolving business landscape.<\/span>\u00a0<\/span><\/p>\n

\u201cThis partnership marks a pivotal milestone in our journey to empower organizations across\u00a0KSA\u00a0with future-ready enterprise solutions,\u201d said Omer Zahid Samad, Vice President Sales at Business Line. \u201cThrough SAP Cloud ERP and SAP SuccessFactors, we\u2019re helping businesses unlock agility, visibility, and innovation in alignment with Saudi Vision 2030.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201cAs\u00a0Baraya\u00a0continues its growth within the healthcare sector, digital transformation remains central to\u00a0their\u00a0long-term strategy,\u201d added\u00a0Ali Jafri,\u00a0AVP\u00a0Sales\u00a0(Middle East)\u00a0at\u00a0Business Line.\u00a0\u201cCollaborating with Business Line and SAP enables\u00a0them\u00a0to strengthen operational excellence, enhance\u00a0human capital\u00a0engagement, and scale effectively for the future.\u201d<\/span>\u00a0<\/span><\/p>\n

This collaboration marks just the beginning of a broader digital journey\u2014Business Line aims to continue driving transformative SAP implementations across\u00a0KSA, empowering enterprises to embrace intelligent technologies and realize their full digital potential.<\/span>\u00a0<\/span><\/p>\n

About Business Line\u00a0<\/h2>\n

Business Line\u00a0is a leading regional enterprise technology\u00a0and\u00a0outsourcing\u00a0partner enabling organizations across the Middle East and beyond to achieve end-to-end digital transformation. With deep\u00a0expertise\u00a0in\u00a0SAP solutions, cloud modernization, and intelligent automation, Business Line delivers industry-focused innovation that enhances performance, scalability, and resilience. The company\u2019s mission is to empower clients to reimagine their operations and achieve sustainable growth\u2014aligning technology with\u00a0strategy\u00a0to build the connected enterprises of tomorrow.<\/span>\u00a0<\/span><\/p>\n

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Business Line, a leading regional technology partner specializing in enterprise transformation, has announced a strategic partnership with\u00a0Baraya, a portfolio company of TVM […]<\/p>\n","protected":false},"author":2,"featured_media":10637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-10618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nBaraya Partners with Business Line and SAP to Redefine Healthcare Operations in Saudi Arabia<\/title>\n<meta name=\"description\" content=\"Business Line collaborates with Baraya, a TVM Capital Healthcare company, to implement SAP Cloud ERP and SuccessFactors\u2014advancing Saudi Arabia\u2019s Vision 2030 through digital transformation and operational excellence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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