SAP Commerce Cloud 

Drive revenue with integrated, customer-first commerce  

Why unified commerce strategy matters? 

Turn commerce into a growth engine. In today’s fast-moving digital economy, commerce must go beyond isolated channels to deliver consistent, scalable experiences. SAP Commerce Cloud unifies B2B, B2C, and B2B2C journeys on one platform—driving profitable growth through seamless, connected interactions. 

Transform your customer journey with SAP Commerce Cloud 

SAP Commerce Cloud Features 

Core Commerce 

Design, scale, and innovate with SAP Commerce Cloud — the composable platform for B2C, B2B, or hybrid growth. Create seamless, personalized journeys with modular tools, packaged capabilities, and API-first architecture. 
Stay secure and resilient with built-in scalability, AI-powered monitoring, and disaster recovery. Unify marketing, sales, and service to deliver connected commerce, real-time updates, and smarter engagement that drives loyalty. 

Composable storefront

Create flexible, composable storefronts for seamless, personalized commerce. With drag-and-drop tools, WYSIWYG editing, and responsive design, content teams can build and manage dynamic sites without developer support. 

SAP Commerce Cloud blends front-end flexibility with robust back-end power, giving B2B, B2C, and hybrid businesses the tools to create engaging journeys, expand globally, and stay agile in a fast-changing digital landscape. 

Product catalog management

Centralize your product data to deliver seamless, omnichannel experiences across markets and channels. Easily onboard data from multiple sources, enrich it with marketing-ready content, and syndicate it to all sales touchpoints.  

From data quality insights to multicountry and multicurrency support, PCM empowers global product teams to move faster, stay accurate, and scale confidently. 

Pricing, promotions, and payments

Manage pricing, promotions, and payments with precision and flexibility across all channels. Create a single source of truth for pricing, centralize promotion management, and drive sales through personalized, AI-driven offers and bundled product configurations.  

With an open, extensible payment framework, businesses can integrate third-party payment providers quickly using no-code/low-code tools.  

Search and discovery capabilities

Drive engagement, conversions, and loyalty with intelligent search and discovery experiences. Powered by AI and machine learning, its contextual search tailors results to each customer’s behaviour in real time—showcasing the right products at the right moments.  

Track campaign performance with detailed analytics, use hyper-personalized recommendations to guide buying decisions, and empower customers with self-service tools for complex purchases.  

Commerce AI

Harnesses AI to personalize customer experiences, boost productivity, and simplify catalog operations. From dynamic product content and visual search to intelligent shopping assistants, AI tools help deliver seamless, hyper-personalized experiences across every touchpoint.  

With support for up-selling, cross-selling, and multilingual customer interactions, SAP Commerce Cloud enables global reach with local relevance—making your digital commerce more efficient, engaging, and future-ready. 

Track campaign performance with detailed analytics, use hyper-personalized recommendations to guide buying decisions, and empower customers with self-service tools for complex purchases.  

What you’ll achieve? 

Our featured insights section  

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