Published in Rudaw – June 2025 — Business Line, a leading technology, outsourcing, and consulting company, is currently implementing SAP SuccessFactors for a prominent Iraq-based enterprise operating in the automotive, heavy equipment, and premium transportation sectors.
This strategic initiative marks a significant milestone in Iraq’s digital transformation journey, equipping the organization with a modern, cloud-based human capital management platform designed to streamline HR operations, boost workforce productivity, and enable strategic talent decisions through real-time data insights.
“The implementation of SAP SuccessFactors is more than a technology upgrade—it’s a transformative leap toward data-driven workforce management,” said Nabeel Ahmed, CEO of Business Line. “It enables organizations to align talent strategy with business objectives, foster employee engagement, and future-proof their operations. It’s another step toward shaping a truly future-ready Iraq.”
The solution is designed to enhance core HR functions including talent acquisition, onboarding, performance management, and workforce analytics—laying a scalable foundation for long-term digital HR innovation across the enterprise’s multiple business units.
As SAP Gold Partner in Iraq, Business Line combines deep local market expertise with global best practices. Headquartered in Erbil and operating across the Middle East, the company has delivered ERP and cloud transformation services to over 100 clients across 20 industries—positioning itself as a key enabler of enterprise modernization in both public and private sectors.
“SAP SuccessFactors brings a new level of agility and intelligence to HR,” said Ali Mustafa, Executive Director at Business Line Iraq. “This ongoing implementation reflects our commitment to delivering innovation that helps businesses become more adaptive, resilient, and people-focused.”
Once completed, the deployment will set a precedent for the broader adoption of cloud-based SAP SuccessFactors solutions across Iraq’s key industries—including manufacturing, retail, education, and public services. Business Line remains committed to accelerating digital transformation across the region, helping organizations unlock the full potential of their workforce.