Customer Experience
Management
Turn every customer interaction into a seamless, engaging opportunity for growth
Disjointed customer data and fragmented processes prevent businesses from delivering consistent, personalized experiences. SAP Customer Experience solutions unite your business processes end to end—empowering you with AI-driven insights, improving customer engagement, and fueling long-term, profitable growth.
SAP Customer Experience
Optimized
Seamlessly connect processes and reduce friction
Insightful
Equip teams with real-time insights to drive relationships
Impactful
Accelerate growth with AI that anticipates customer needs
Drive value through SAP Customer Experience innovation
Our featured insights section
ZATCA Phase 2 for SAP Customers in Saudi Arabia: Wave 23 & 24 Compliance Guide (2026)
Saudi Arabia’s mandatory e-invoicing program has entered its most commercially impactful stage. Under Phase 2 (Integration Phase), businesses are now required to
Accounting vs Financial Management Software (UAE & Iraq, 2026 Guide)
Many SMEs across the Middle East still use the terms “accounting software” and “financial management software” interchangeably. At first glance, they seem
Accounting Software for Iraq & UAE: A 2026 Guide for Businesses
In many small and mid-sized businesses across the Middle East, accounting is still managed using Excel spreadsheets or outdated desktop tools. While
Business Line Drives Digital Transformation at AUK with SAP
Read in Arabic Read in Kurdish Duhok, Kurdistan Region – November 2025 — Business Line, a leading technology, consulting, and outsourcing company