Business Line made a defining mark at GITEX GLOBAL 2025, the world’s largest technology and startup event, held at the iconic Dubai World Trade Centre. Featuring a future-focused agenda and an immersive presence, we joined a global network of tech leaders and innovators to shape the next era of enterprise transformation.
This five-day global stage became a launchpad for next-gen technologies, bold ideas, and meaningful alliances as we showcased how intelligent systems and customer-centric strategies are unlocking new possibilities for growth, agility, and scale across the Middle East and beyond.
This year’s GITEX stood at the crossroads of imagination and implementation. Autonomous AI patrol cars, flying vehicles, and smart contact lenses — the event offered a glimpse into a world where futuristic solutions are fast becoming reality.
We engaged with enterprises across industries, understanding their evolving needs and transforming challenges into forward-thinking ERP solutions. Every interaction reflected our purpose and precision as we demonstrated how tailored SAP technologies simplify complexity, enhance efficiency, and empower businesses throughout their digital transformation journey.
To add to that, we engaged with industry pioneers, government decision-makers, and strategic partners, driving forward discussions on ERP evolution, AI-led innovations, and data-driven enterprise transformation. Among the distinguished guests who visited our booth were Shaza Khawaja, Federal Minister for Information Technology and Telecommunication of Pakistan; H.E. Faisal Tirmizi, Ambassador of Pakistan to the United Arab Emirates; and Mr. Abu Bakar, CEO of the Pakistan Software Export Board (PSEB). Their visit underscored the growing collaboration between governments and enterprise enablers and emphasized our mutual drive to turn digital vision into national progress.
Our long-standing partnership with SAP reached a new milestone at GITEX 2025 as we engaged in strategic discussions with SAP MENA leadership to deepen our alignment on innovation, solution delivery, and customer success.
Key representatives from SAP, including Mohamed Samee Khan, Channel Head for SAP MENA; Faisal Al-Snan, Partner Recruiting & Activation Specialist; and Yasir Salim Bahlol, Senior Sales Account Executive, joined our leadership team comprising Nabeel Ahmed (CEO), Hazik Ahmed (Director), Ali Mustafa (Executive Director – Country Head, Iraq), Omer Zahid Samad (VP Sales), and Ali Jafri (AVP Sales). We explored new avenues for collaboration and reaffirmed our shared commitment to accelerating enterprise transformation across the region.
Throughout GITEX GLOBAL 2025, we highlighted how Business Line goes beyond solutions, delivering measurable business value through every engagement. Our capabilities span the full spectrum of digital transformation, including:
- SAP ERP implementations tailored for scale
- Process optimization grounded in industry intelligence
- Roadmaps that future-proof operations
- Regional depth and technical expertise across MENA
As GITEX GLOBAL 2025 concluded, we left with strengthened partnerships, an expanded vision, and a renewed purpose. The conversations we sparked and the collaborations we initiated mark the beginning of a larger vision, enabling organizations to lead with intelligence, adapt with agility, and scale with confidence.
We thank all our visitors, partners, and collaborators for joining us at GITEX 2025 and shaping the future of enterprise transformation.