Business Line, a leading regional technology partner specializing in enterprise transformation, has announced a strategic partnership with Baraya, a portfolio company of TVM Capital Healthcare, to implement SAP Cloud ERP and SAP SuccessFactors. This collaboration marks a key milestone in Business Line’s ongoing mission to accelerate cloud-led digital transformation across the Kingdom of Saudi Arabia.
The signing ceremony was formalized by Faisal Asiri, Chief Operating Officer at Baraya, and Omer Zahid Samad, Vice President Sales at Business Line, in the presence of Hani Al-Aqeeli, Head of Services Industry at SAP.
The event was attended by distinguished leaders including Jad Halaby, Chief Executive Officer; Ashley Hewlett, Finance & Investment Director; Jamil Itani, Chief Medical Officer; Waqas Akram, Chief Accountant; Syed Yousuf Quadri, IT Manager; Sultan AlMabrook, HR & Support Services Manager; and Fasiurrahman Syed, Procurement Specialist from Baraya; Samar Salim, Senior Account Executive from SAP; and Hazik Ahmed, Director; Ali Jafri, AVP Sales; and Muhammad Sajid Farooq, Senior Consultant from Business Line.
This strategic engagement represents a defining step in driving digital excellence across Baraya to enhance its operational visibility, elevate human capital management, and accelerate decision-making through SAP’s intelligent cloud ecosystem.
By combining Business Line’s enterprise technology expertise, Baraya’s visionary leadership, and SAP’s world-class innovation, this collaboration establishes a robust foundation for operational efficiency, scalable growth, and a data-driven future.
Aligned with the objectives of Saudi Vision 2030, this partnership underscores a shared commitment to advancing Kingdom of Saudi Arabia’s digital transformation agenda—enabling enterprises to achieve sustainable growth, diversify capabilities, and strengthen competitiveness in a rapidly evolving business landscape.
“This partnership marks a pivotal milestone in our journey to empower organizations across KSA with future-ready enterprise solutions,” said Omer Zahid Samad, Vice President Sales at Business Line. “Through SAP Cloud ERP and SAP SuccessFactors, we’re helping businesses unlock agility, visibility, and innovation in alignment with Saudi Vision 2030.”
“As Baraya continues its growth within the healthcare sector, digital transformation remains central to their long-term strategy,” added Ali Jafri, AVP Sales (Middle East) at Business Line. “Collaborating with Business Line and SAP enables them to strengthen operational excellence, enhance human capital engagement, and scale effectively for the future.”
This collaboration marks just the beginning of a broader digital journey—Business Line aims to continue driving transformative SAP implementations across KSA, empowering enterprises to embrace intelligent technologies and realize their full digital potential.
About Business Line
Business Line is a leading regional enterprise technology and outsourcing partner enabling organizations across the Middle East and beyond to achieve end-to-end digital transformation. With deep expertise in SAP solutions, cloud modernization, and intelligent automation, Business Line delivers industry-focused innovation that enhances performance, scalability, and resilience. The company’s mission is to empower clients to reimagine their operations and achieve sustainable growth—aligning technology with strategy to build the connected enterprises of tomorrow.